{"id":50040,"date":"2026-07-16T16:56:07","date_gmt":"2026-07-16T16:56:07","guid":{"rendered":"https:\/\/cryptd.in\/bitcoin-vc-veterans-launch-40-million-holding-company-targeting-small-business-acquisitions\/"},"modified":"2026-07-16T16:56:07","modified_gmt":"2026-07-16T16:56:07","slug":"bitcoin-vc-veterans-launch-40-million-holding-company-targeting-small-business-acquisitions","status":"publish","type":"post","link":"https:\/\/cryptd.in\/lv\/bitcoin-vc-veterans-launch-40-million-holding-company-targeting-small-business-acquisitions\/","title":{"rendered":"Bitcoin VC Veterans Launch $40 Million Holding Company Targeting Small Business Acquisitions"},"content":{"rendered":"<p><a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2026\/07\/Bitcoin-VC-Veterans-Launch-40-Million-Holding-Company-Targeting-Small-Business-Acquisitions.jpg\" \/><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/news\/bitcoin-vcs-launch-holding-company\">Bitcoin VC Veterans Launch $40 Million Holding Company Targeting Small Business Acquisitions<\/a><\/p>\n<div><\/div>\n<p class=\"wp-block-paragraph\">Another day, another Bitcoin treasury.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">But this time, with a twist: Earlier this week, macroeconomist and all-round Bitcoin legend <a href=\"https:\/\/bitcoinmagazine.com\/tags\/lyn-alden\">Lyn Alden<\/a> announced Orange Juice \u2014 an investment firm that aims to buy, improve and get businesses on a Bitcoin standard.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The idea is that Orange Juice will buy small and mid-sized businesses at low prices, improve their operations, and hold them indefinitely rather than reselling them.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">A portion of the businesses\u2019 profits will get converted into Bitcoin, which serves as the company\u2019s treasury asset.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cPure-play Bitcoin holding companies exist, but their cash-flowing operations tend to be small or non-existent,\u201d Alden <a href=\"https:\/\/www.lynalden.com\/orange-juice\/\" target=\"_blank\" rel=\"noopener\">wrote<\/a> in a blog post.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">She added: \u201cOrange Juice instead will emphasize building a strong and diversified base of cash flows, with a portion of the retained earnings of its businesses accumulating into a Bitcoin treasury.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Ego Death Capital partners Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt founded the company along with Adrian Steckel and Ruben Zweiban, while <a href=\"https:\/\/bitcoinmagazine.com\/news\/mexican-billionaire-ricardo-salinas-bets\">Mexican billionaire Ricardo Salinas<\/a> participated as the anchor investor, a Wednesday <a href=\"https:\/\/www.prnewswire.com\/news-releases\/orange-juice-raises-40-million-to-launch-permanent-capital-company-backed-by-a-bitcoin-treasury-302826408.html\" target=\"_blank\" rel=\"noopener\">announcement<\/a> read.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Salinas \u2014 one of Mexico\u2019s richest men \u2014 has long-praised Bitcoin and last month admitted he had increased his allocation in the asset from 10% to 70% of his portfolio.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">It added that the company had already raised $40 million and intends to pursue a public listing in the future.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOver the coming decades, a significant wave of business successions will take place,\u201d the announcement said. \u201cUnlike traditional private equity, Orange Juice is not constrained by fund cycles or the pressure to resell, allowing it to focus on the long-term health of its businesses.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JUST IN: <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/1f1fa-1f1f8.png\" alt=\"\ud83c\uddfa\ud83c\uddf8\" class=\"wp-smiley\" \/> Lyn Alden&#8217;s &#8216;ORANGE JUICE&#8217; Raises $40 million to launch a permanent capital holding company backed by a BTC treasury <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/1f440.png\" alt=\"\ud83d\udc40\" class=\"wp-smiley\" \/> <\/p>\n<p>&#8220;It\u2019s a company that acquires, improves, and permanently holds cash-flowing businesses, backed by a bitcoin treasury&#8221; \u2013 Lyn Alden<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/1f680.png\" alt=\"\ud83d\ude80\" class=\"wp-smiley\" \/> <a href=\"https:\/\/t.co\/A8kyVpIVVx\">pic.twitter.com\/A8kyVpIVVx<\/a><\/p>\n<p>- Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/x.com\/BitcoinMagazine\/status\/2077470068493910286?ref_src=twsrc%5Etfw\">July 15, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Bitcoin treasury craze<\/h2>\n<p class=\"wp-block-paragraph\">The announcement comes at a time when Bitcoin treasuries have taken a hit: the business model \u2014 of buying and holding Bitcoin and other digital assets with spare cash \u2014 suffered last year with a plunge in crypto prices.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Strategy, the biggest and oldest Bitcoin treasury, has seen its Nasdaq-listed stock nosedive by nearly 80% over the past year.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Little known publicly traded companies in 2025 rushed to announce they were buying digital assets in a hope to boost their stock prices. The strategy worked but since the market downturn, a number of firms in the space have had to sell a portion of their holdings.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">There are currently over 360 digital asset treasuries, according to <a href=\"http:\/\/bitcointreasuires.net\/\" target=\"_blank\" rel=\"noopener\">BitcoinTreasuires.net<\/a>, made up of private and public entities holding a variety of digital assets.\u00a0<\/p>\n<p>This post <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/news\/bitcoin-vcs-launch-holding-company\">Bitcoin VC Veterans Launch $40 Million Holding Company Targeting Small Business Acquisitions<\/a> first appeared on <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a> and is written by <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/authors\/mathewdisalvo\">Mathew Di Salvo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bitcoin Magazine Bitcoin VC Veterans Launch $40 Million Holding Company Targeting Small Business Acquisitions Another day, another Bitcoin treasury.\u00a0 But this time, with a twist: Earlier this week, macroeconomist and all-round Bitcoin legend Lyn Alden announced Orange Juice \u2014 an investment firm that aims to buy, improve and get businesses on a Bitcoin standard.\u00a0 The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feeds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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